Empower your fleet

Bob Costello is the Chief Economist and Senior Vice President of International Trade Policy and Cross-Border Operations at the American Trucking Associations (ATA), the national trade association for the trucking industry. As Chief Economist, he manages all of ATA’s collection, analysis and dissemination of trucking economic information. This includes several monthly trucking economic indicators, motor carrier financial and operating data, an annual freight transportation forecast, driver wage studies, weekly diesel fuel price and economic reports, and a yearly trucking almanac. Bob also conducts economic analyses of proposed regulations and legislation affecting the trucking industry.

Bob is often cited in the news media as an expert on trucking economics, including the Wall Street Journal, Business Week, CNBC, FOX Business Channel, and National Public Radio.

In 2018, Bob was appointed by Secretary of Commerce Wilbur Ross to the Advisory Committee on Supply Chain Competitiveness. He currently serves on the American Transportation Research Institute’s Research Advisory Committee. He is on the Board of Directors for the Border Trade Alliance. Bob is also a member of the National Association for Business Economics and has served on several research and project panels for the Transportation Research Board, which is part of the National Academies. He is also a member of the Industrial Economists Group at Harvard University.

Prior to joining ATA in 1997, Bob was an economist with Joel Popkin & Company in Washington D.C., an economic consulting firm that specializes in the analysis of wages, inflation, and economic trends.

Bob has a Master’s degree from the University of Northern Iowa and a Bachelor of Arts from Winona State University. He lives in Alexandria, Va. with his wife and daughter.

Corey Cox is the Senior Vice President Innovation for the Tandet Group of companies. Corey joined the organization for a TMS implementation at a subsidiary in 1994. In the years that have followed, he has overseen the technical transformation of the entire Tandet Group. He combines a strong business and operational knowledge with a diversified technology skill set spanning development, analytics and communications. Tandet’s “Connected Cab” project was recognized as a finalist at both the 2017 Ingenious Awards, which celebrates excellence in the use of information and communication technology, as well as the 2017 Canadian Digital Transformation Awards. A Canadian CIO of the Year nominee, he is a frequent moderator and guest speaker.

With over 25 years of experience in the transportation and warehousing industry, Matt Braslavsky is a seasoned IT executive who leads with vision, strategy, and execution. He is passionate about leveraging the latest technologies to enhance business performance, optimize operational processes, and deliver value to customers and stakeholders.

As the Director of IT at West Side Transport, a privately held logistics company with 12 locations and over 750 employees, he oversees an annual operating budget of approximately $1M and manages all aspects of IT governance, policy development, project management, vendor relations, and quality assurance. He also serves as an executive team member, providing recommendations and insights on technology trends, opportunities, and risks. Some of his recent achievements include implementing a cloud VoIP solution, transitioning to SD-WAN, and identifying and integrating department-specific application modules. He is skilled in various IT systems, tools, and platforms, such as IBM i, SharePoint, Hyper-V, O365, MS Server, FortiNet, ICC, EDI, NEC 9100, Veeam, Storwize, Meraki, Wasabi, Zoom, Mimecast, MS Teams, RoadNet, Qtracs400, Profound, Extol, Comdata, and Addon Systems.

David Brillon is Chief Technology Officer and cofounder of ISAAC Instruments. A true software Jedi, David launched the “ISAAC” project in 1999 with his childhood friend Jacques DeLarochellière. He now leads the software and hardware development teams which help set ISAAC Instruments apart by covering all aspects of vehicle telemetry.

The products developed under his leadership have been used by the major global vehicle manufacturers (Ford, GM, Chrysler, Honda, Toyota, FAW, BRP, Volvo, John Deere, etc.) and the largest carriers (CNTL, TransX, Groupe Robert, Trimac, Challenger, etc.). His vast expertise includes software architecture, distributed applications, communication protocols, processing, analysis and viewing of vehicle data.

He holds a bachelor’s degree in electrical engineering as well as a master’s degree in industrial electrical engineering.

Jacques DeLarochelliere is the CEO and cofounder of ISAAC Instruments, and Chair of the Board of Directors. His business journey began on a racetrack. One morning in 1990, Jacques tried to understand his poor performance as a race car driver, which he initially blamed his race car’s tuning. Santo, his mechanic, then pretended to make adjustments, as he was convinced that everything was fine.

When he got back on the track, Jacques made the best time. Proud of his performance, he was sure the adjustments he had asked for had done the trick. He was then told nothing had changed. This lesson in humility helped Jacques realize that people couldn’t feel, record and explain actions and reactions as well as technology. This triggered his need to develop a tool to quantify the behavior of race car drivers and their vehicles.

The family home’s garden shed then became ISAAC’s first laboratory. With his childhood friend David Brillon, he spent his free time working on his telemetry system. At the time, the Internet, GPS, cellular communication and accelerometers were brand new tech!

In the early 2000s, his telemetry system piqued the interest of leading automakers, like Ford, GM, Chrysler, Honda and Toyota. His entrepreneurial vision enabled him to build a successful business, which today brings its unique expertise to the transportation industry.

Jacques’s entrepreneurial leadership led to his nomination as a finalist in the Ernst & Young and Desjardins entrepreneurship awards. Jacques holds a bachelor’s degree in mechanical engineering, a flight theory and practice certification from the Kansas University School of Engineering, and specialized training in aircraft certification from Transport Canada.

Jacques is a sportsman at heart. He particularly enjoys speed and extreme sports. If he so enjoys riding his longboard to the office, it’s because the slopes along the way help get him there really fast!

Kyle Niiya is a Business Intelligence Analyst at ISAAC and has over 18 years of IT systems and business experience in the transportation industry. His role within ISAAC’s Data and AI team is to ensure that the information being provided to our clients is relevant and is displayed in a clear and effective manner. His love of data analytics will help our clients in making informed decisions to improve and grow their fleets.

Manon L’Espérance is a Product Manager at ISAAC. Manon leverages the knowledge she gained as an experienced user of the ISAAC solution and the key positions she held over the course of her 20+ years at Groupe Robert Inc. to promote the voice of the customer. With her understanding of the carriers and drivers needs, Manon works with the Product Team to identify opportunities to improve the ISAAC solution and simplify trucking.

Melanie Simard is Director Compliance & Technical Support at ISAAC. She brings these three groups together to ensure ISAAC clients receive best-in-class service and support, and to demystify all questions relating to regulatory compliance. She is passionate about this last subject, and well attuned to the kind of support ISAAC users need, as she was on that side of the equation before joining ISAAC. With over 20 years in the trucking industry, her field experience as a driver, dispatcher, compliance manager—not to mention an ISAAC user—the trucking DNA she brings to the table is a valuable asset to both ISAAC and its clients. 

Claudia Cloutier has been Product Owner at ISAAC for over 3 years. Working in the field of technology product management and design for more than 10 years, she works on ensuring that the product offered to our users adequately meets their needs and helps simplify their daily lives. She is responsible for translating user needs into requirements for the ISAAC development team, and ensuring that the product delivered meets user expectations.

With over 25 years’ experience in technological product design at various levels of responsibility, one of Catherine’s main responsibilities as Product Owner at ISAAC is to maintain constant contact with the various stakeholders and development teams. She synthesizes the challenges arising from new trends in the trucking market in order to propose coherent, ergonomic solutions. She draws up various innovation scenarios, writes requirements and coordinates all development activities, from the idea stage through to final realization.

Caroline Dubé is a Technical Support Specialist at ISAAC. She’s a newcomer to the team, with 8 years’ experience in telecommunications and over 20 years’ experience in providing technical support and training to companies. She is passionate about client support, and enjoys taking all the time needed to provide outstanding service.

François Poulin, an accomplished technical subject matter expert at ISAAC Instruments. With over 15 years of professional experience in vehicle telemetry data acquisition and analysis, he possesses an exceptional skill in solving complex problems. His leadership qualities, coupled with analytical skills, have consistently contributed to his success in at ISAAC and that of our clients.

A graduate in business administration with a major in finance, Jean-François Lemaire has been an administrator and investor in various companies for the past 20 years. He has held various positions, mainly in operations management, including transportation management. More recently, he has been assisting companies, including several ISAAC clients, with change management and strategic project management.

Julien-Pierre Daigle is a Data Analysis Engineer at ISAAC. Within the Data Science and Artificial Intelligence team, he participates in the development of feature engineering. More specifically, he prepares the data to make it usable by the rest of the team. Big data, in its simplest form, is practically unusable. It must be filtered, grouped, and sorted while retaining its original value and meaning. With 15 years of experience in vehicle data analysis, and 10 years with ISAAC, he shares his knowledge to tell trucking-relevant stories using the ISAAC solution data. Trained as an accident reconstruction engineer, Julien-Pierre leads the service of telemetry reporting used to explain and demonstrate the facts of incidents. As with big data, raw data alone does not explain an event. Understanding the data and the physics is therefore essential for explaining the facts.

Richard Francis is a technical trainer at ISAAC. With over 19 years of experience in employee training in various fields and going on four years at ISAAC, Richard has become an expert at helping users of the ISAAC solution. With his understanding of the carriers and drivers learning and business needs, Richard works with the training team to find ways to help you fully experience the ISAAC solution.

Sylvain Binette is a technical trainer at ISAAC, and is responsible for providing clients with the information and tools required to use the solution to its full potential. Sylvain has over 25 years of experience in the transportation industry, first as a driver and then a driver trainer for 20 years. His great passion is boating; he spends the summer out on the water to enjoy the good weather.